Social Calendar isn’t your average social media tool. It’s super powerful, with built-in posts to supplement the content you create yourself. Because, let’s face it, social is a ton of work. Between creating content, scheduling, and monitoring, it’s no wonder why many businesses hire a social media manager to take care of it all for them.

So what helps you build a following on social and save thousands on a social manager’s salary? You guessed it: Social Calendar.

Maybe it’s been a while since you checked out this tool. Well, we’ve been busy with enhancements these past few months. Here are some new features you should be taking advantage of.

Instagram!

If you haven’t heard, Social Calendar is now integrated with Instagram, and we’re thrilled about it! Over 1 billion people use Instagram every month. That makes it the second most used social media platform behind Facebook. If you’re not on Instagram already, we can’t encourage you enough to get on there.

And with this new integration, now there are no excuses. Schedule posts from our repository or add your captivating images. It’s never been easier.

To connect your Instagram account, navigate the Settings tab and select “Connect” underneath Instagram.

A new posting option.

By default, Social Calendar posts primarily to your website’s blog and then shares that blog post link to your social channels. It’s great for backlinks and SEO, but we get that one posting style doesn’t always fit all.

Now you can enable direct posting, which means sharing links directly to your social platforms without getting your blog involved. In most cases, it makes for a cleaner post and fewer clicks to get to the content you’re sharing.

To enable direct posting, navigate to your Social Calendar > Select the gear icon > Select Post Settings > Toggle Enable Direct Posting to “Yes”.

If you love posting to your blog, then keep doing you! Your post settings will remain the same unless you update them.

Preview your posts.

We know you wanted a way to see how your posts would look on your platforms before posting, so we made it happen. Now you won’t ever publish a post without knowing what impression it will make.

When creating or editing a post, just select the magnifying glass icon. Under “Post Preview,” select a social icon to see what the post will look like on that platform. Now you know exactly what to expect!

Create your categories.

Our pre-curated camps are all organized into categories, and with this new feature, you can create and manage custom categories. It makes it easy to catalog and republish any custom posts you create. And strategic reposting is key to any good social strategy.

To start your category, select the “+” icon on your calendar, and then select Create New Category. Add a category name and image, and then you’re ready to start adding posts! You may want to start with ones like Industry News or Sales and Promotions.

Questions about any of these new features or need help getting started? We’ll set everything up for you! Visit [Support Link] or call 208-749-9364