HOW CANYON CREST CREATIVE GETS SMALL BUSINESSES FOUND ONLINE
It’s no secret that SEO has changed a lot recently. The days of traditional SEO and a keyword-only approach are dead, but what’s taken its place? Read on if you’re wondering how Canyon Crest Creative is getting you found (or can get you found). Spoiler alert: Our entire platform is built to ensure you are located and chosen online.
1. We go beyond the website.
Websites are powerful, but they are not where consumers make buying decisions. Gone are the days when we’d go to Google, search, and get a list of the best websites on the first page.
See for yourself! Try searching for a local business in your area. On the first page of Google, you’ll see 33% is Google Ads, 45% is Google My Business local listings, and 22% are directories that prioritize results based on reviews. This is the new way to get your business in front of customers.
Don’t get us wrong. We still build websites according to best practices for on-page SEO. But if you want to be a first-page result, we must focus on Google Ads, local listings, and directories.
2. We guarantee a spot at the top with Google Ads.
Spending money on Google Ads is the best way to guarantee you’re topping first-page results. We strongly encourage our clients to spend at least some money here. Heck, chances are it’s because of Google Ads that you know about Canyon Crest Creative! Yep, we take our advice. If you’re thinking, yeah, but people always skip over ads and go to organic results, then think again. Clicks on paid search listings beat organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. Overall, paid results get fewer clicks than organic ones, but when people are ready to buy, Google Ads seal the deal. And if you’ve seen a Google Ad recently, you know they’re cleverly designed to look almost precisely like organic results.
We know launching Google Ads can be confusing, so we give clients our A.I.-powered Google Ads tool that makes getting started easy. Learn more here.
3. We add you to Google My Business and other key directories.
Next up, we focus on getting you listed with every local directory people are using, and that starts with Google My Business. Remember that GMB listings dominate the first page. We bring you there with a listing that includes as much information as possible, so your profile is extra clickable.
While we’re at it, we add you to 40+ other local directories because we like to cover our bases. Also, remember that other guides make up the last section of the first page results.
We have technology that syncs all these listings so you can change them from one place. It keeps your listing info consistent, which is essential. Inaccurate listings are a big no-no when trying to make a first impression. Learn more about what we do here.
4. We keep you ranking high in directory results with 5-star reviews.
It isn’t enough to create many profiles and hope for the best. If you want to make an impression, you need to have reviews. GMB and others rank results based on review count and quality. We know that when it comes to requesting reviews, it needs to be fast and a no-brainer for you. So we built our platform to integrate with whatever tool you use to manage customers, like your accounting or POS system, so that a review request is triggered via text and email every time you close a customer. “Set it and forget it” is our thing… Learn more about the easiest way to collect 5-star reviews here. These steps are just the beginning. The Canyon Crest Creative platform includes tools and services for reputation management, social media posting, competition tracking, and much more. Please email us at social@canyoncrestcreative.com or call 208-749-9364 to learn how we can help you get found and chosen online.
