Case Study: How We Helped a Local Cleaning Company Rank Higher on Google
At Canyon Crest Creative, we recently completed a project for a local cleaning company to help them rank higher on Google. Our goal was to get them more visibility and increase organic search engine traffic.
We started by researching the most effective keywords for their industry, then optimized their website content with those keywords. This included rewriting existing content, creating new pages with relevant content and backlinks, and improving meta tags and descriptions.
Why Keywords are Essential for a Digital Marketing Strategy
When it comes to digital marketing, keywords are essential. They help search engines rank webpages and content more accurately, allowing users to find what they’re looking for quickly and easily. But optimizing your website with keywords is only the first step: you also need to ensure all aspects of your website are optimized and SEO-friendly.
This includes rewriting existing content so that it contains relevant keywords, creating new pages with relevant content and backlinks, and improving meta tags and descriptions. All of these elements combine to help search engines better understand what each page is about – meaning potential customers can discover them more quickly and easily.
At CCC, that’s exactly what we did for a local cleaning company. We researched the most effective keywords for their industry, then optimized their website content with those keywords. The result? An improved ranking on Google and increased visibility among potential customers alike – proving just how important keyword research is in any digital marketing strategy.
The Importance of Google Reviews for SEO
Next, we turned our attention to getting Google reviews. Reviews are an important part of ranking higher on Google as they give potential customers an insight into the quality of service they can expect from the business. We created social media campaigns to encourage customers to leave reviews, reaching out via email and providing incentives such as discounts or gift cards in exchange for reviews.
Google reviews are a crucial part of any digital marketing strategy as they are a direct reflection of the quality of your service and can have a positive impact on SEO.
When customers review your business, search engines take that into account when ranking websites. This means that if you have more positive reviews, it is more likely that your website will appear higher up in the search engine results – giving potential customers an insight into the quality of service they can expect from you.
At CCC, we understand how important Google reviews are for businesses wanting to rank higher on Google. We applied this knowledge to our project with a local cleaning company, creating social media campaigns to encourage customers to leave reviews while also reaching out via email and providing incentives such as discounts or gift cards in exchange for their feedback.
How Google Uses Reviews to Place Businesses on the First Page of Search Results
Google has long been using customer reviews as a factor in its search engine rankings, giving higher priority to websites with more positive reviews. This is because reviews provide valuable insight into the quality of service and customer experience – giving potential customers a good indication of what they can expect from each website.
So when users search for a product or service, websites with more reviews appear higher up in the results – making them more likely to be seen by potential customers. To ensure that these sites remain on the first page of results, businesses must continually collect customer reviews and maintain their ratings.
For this reason, digital marketing teams should always pay attention to customer feedback and take full advantage of Google’s review system. With this strategy in place, businesses are much more likely to appear on the first page of search results – meaning greater visibility and ultimately more conversions.
Google reviews are an essential part of any digital marketing strategy and can have a major impact on SEO rankings. By encouraging customers to leave reviews, businesses can not only improve their ratings but also boost their search engine visibility.
We understand the importance of leveraging customer feedback and applied this knowledge to our project with the local cleaning company. Within two months of the launch of their social media campaigns, the number of reviews had almost doubled – demonstrating the power of online customer reviews in boosting SEO rankings.
By taking advantage of this powerful system, businesses can increase their visibility on Google’s search engine results page – meaning more potential customers and ultimately more conversions.
The strategy worked for our client, the number of reviews skyrocketed, increasing almost five times within two months. The company's website also rose in its rankings over the same period, appearing near the top of search engine results for their desired keywords and phrases.